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P.R.I.D.E. (Professional Rider Instruction Development & Education) was founded in 2000 by two ex-police motorcycle instructors making it one of the country's most advanced motorcycle training organisations. It is capable of instruction up to and beyond IAM and RoSPA standards.

Two of our instructors are ex-police motorcycle instructors with over 50 years of combined motorcycle experience. Our head training advisor, listed on the DSA (Driving Standards Agency) register of post test trainers, has over thirty years of police motorcycling experience and represented the British police in international events.

A qualified teacher with BA (Hons) in education and training he also was the first motorcycle instructor to obtain the Drivers & Riders Coaching Qualification with the University of East London. Coaching has been identified  by the police, army and DSA as the most effective method of driver and rider education.

Our unique on-board video recording system can be used to review, analyse and correct aspects of a training ride rather than rely purely on memory.

We teach all levels of motorcycling from the complete beginner who has never been on a motorcycle to advanced instructor, offering a quality of instruction and assessment second to none with the opportunity to have two ex-police instructors review and assess your riding.

PRIDE also run organised motorcycle events in the UK and abroad. Our annual trip to Le Mans, France for the Moto GP is always well supported. We will be expanding our events and tours in the near future to meet an ever increasing demand. Our tours and events are not just for the pleasure of riding, they are part of our training philosophy. We ride for pleasure and learn from every journey we make.

Organised events include:
Group Rides
Biker BBQs
Track Days
Annual Le Mans Trip
India Touring Adventure
Training Talks
Rallies